Back in 1997 my friends and I were in the same boat. We had a mega-simple idea that we thought might be a succesful new skill toy. After a few years of wrestling with where to go, we said "What the hell", and went for it.
We started with an RV and a road tour (I would not recommend it) and after a few years of mistakes and false starts, our concept started to get legs and blossomed into a company that now sees more than a million dollars a year in sales (Myachi Industries). Of course, we are still scratching the surface of what we hope is our products potential, but we have managed to create a self-sustaining business that now employs 14 full time demonstrators, an office manager, a web master and, of course, the three of us.
So forgive me if the length of the post smacks of arrogance, but I figure I'm in a pretty good position to answer your questions. Of course, what worked for us might not work for you depending on the nature of the skill toy. You've suggested that it might not be a kid's toy and that negates a lot of the avenues we took might be closed to you. Here are a few pieces of advice that I believe are almost universally apllicable when bringing a new skill toy to the market:
1) Get the Patent. Who cares if somebody's going to rip you off anyway? By the time they get around to ripping you off, you'll be a success and many consumers (especially folks like us) still have respect for the 1st version of a product and that respect usually falls to the 1st one to get the patent.
2) Find the right name for your product. I know this might seem like more of an afterthought than a priority, but having the right name is essnetial. Of course, it has to be something that has an open website, so all but nonsense words are out. Just try to make sure that your product-name is hard to misspell and doesn't sound a lot like another product or company.
3) Get it out there. You're initial post suggests that you are hesitant to tell people what your product is. You will obviously have to get over that if you want to promote it. Finding a group of skill toy experts to share your idea with should be a goal, not a danger.
4) Come to Toy Fair, but don't rent space. It's too early for you to get a booth, but it's not too early to learn the business. Walk the floor, talk to other entrepeneurs, meet with manufacturing reps, distributors and PR firms. Don't even bring the product with you. This first trip will be an exploratory mission, just to get a clearer idea where you stand. It will also give you some great overseas contacts when you are interested in starting full-blown production.
5) Start locally. Our product is currently prominently displayed in the nations 2 largest toy stores (okay, I'm just blatantly bragging here, but we're the #1 seller at both!), but it didn't start there. We started off broadway, renting booths at amusement parks, guerilla marketing at Jazz Fest and the X-Games, partnering with regional tourist destinations, etc.
6) Find your market. If your skill-toy is too hard for kids to learn, you obviously have to figure out who is going to buy it. If it's going to primarily appeal to jugglers and other skill-toy experts, your market is going to be at Juggling Festivals. If the market is too narrow, think of ways of simplifying (or dumbing down) the product so it can appeal to the masses.
7) Don't give up. It took us 5 years to turn a profit and even now we are all working 80 hours a week to keep the company going and growing. There is no such thing as an easy path to success so if you want to succeed, you will have to be prepared to plow through failure after failure until you find the success that's hiding behind them.
In closing, let me say something I've said to a million people before who look at our product and say "Man, I wish I'd come up with that": Everybody has the million dollar idea at least once in their life. It is the rarer soul that actually runs with it.
Good luck. And if you take my advice about walking the floor at Toy Fair, look for the Myachi booth and ask for Crazy Ivan and I'd be happy to share some of the specific secrets of our success.
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